King George IV’s flagging health inspired a royal chef, Mr H W Brand, to develop an essence of chicken beverage to boost His Majesty’s physical condition

Mr H W Brand, having retired from the royal kitchen, concocted Brand’s Essence of Chicken for commercial sale as a food for convalescents and for invalids

Mrs Brand passed the business to J J Mason who was joined in partnership by Mr Thomas Dence

New factory was built at 72-84 South Lambeth Road, Vauxhall, London

Cerebos Ltd (UK) was registered

Brand & Co Ltd was registered

BRAND'S fame spread throughout the British Empire

BRAND'S Essence of Chicken arrived in Asia

Dominion Salt Limited formed in New Zealand (Salt Refining)

Formation of Cerebos (Australia) Ltd

Formation of Cerebos (New Zealand) Ltd

Brand & Co Ltd, UK was acquired by Cerebos Ltd, UK

Formation of Cerebos (Malaysia) Sdn Bhd

Formation of Cerebos (Singapore) Pte Ltd

Cerebos Ltd, UK was acquired by Ranks Hovis McDougall PLC

Formation of Cerebos (Thailand) Ltd

Formation of Cerebos (Taiwan) Ltd

Formation of Yakult (Singapore) Pte Ltd [Joint Venture with Yakult Honsha Ltd, Japan]

Cerebos Pacific Limited was formed in Singapore

Cerebos Pacific Limited acquired Ranks Hovis McDougall PLC subsidiaries in the Far East, Australia and New Zealand

BRAND'S Bird's Nest and Herbal Range was launched

Cerebos Pacific Limited was listed on the Stock Exchange of Singapore

Merger of Gregg’s Ltd with Cerebos (New Zealand) Ltd and formation of Cerebos Gregg’s Ltd (New Zealand)

Acquisition of Menu Master Pty Ltd

Cerebos Pacific Limited was acquired by Suntory Limited

Robert Harris was acquired

Whitlock & Sons was acquired

High Tech Foods (Guangzhou) Ltd was formed in The People’s Republic of China

Woh Hup Food Industries Pte Ltd was acquired

Asian Home Gourmet was acquired

BRAND'S Veta was launched

First BRAND’S Museum opened in Taiwan

BRAND'S Health Supplements Tablets with Essence of Chicken Range was launched

High Tech Foods (Guangzhou) Ltd was renamed Cerebos (Guangzhou) Limited

Soberec (Thailand) Ltd was formed

Completion of Capital Reduction Exercise for Cerebos Pacific Limited

BRAND'S Sesamin Range was launched

BRAND’S Museum opened in Thailand

BRAND’S Museum in Taiwan rebuilt to become BRAND’S Health Museum, the largest in Asia

BRAND'S Innershine Range was launched

BRAND’S 170th Anniversary

Launch of BRAND'S Bird's Nest with Manuka Honey

Launch of InnerShine Berry Essence

Incorporation of BRAND'S (1835) Limited.

Cerebos acquired Amcor Closures Asia Pacific in Philippines, later renamed as CPL Packaging Inc. This strategic move is part of a vertical integration process that secures a key component of the packaging material of BRAND'S.

Members' Voluntary Liquidation of High Tech Foods Pte Ltd.

Subscription of additional shares in CPL Packaging Inc by CPL Exports Pte Ltd.

Launch of BRAND'S Bird's Nest Sugar Free.

William Gregg arrives in Dunedin (New Zealand) and establishes his merchant business. W Gregg & Co. begins to export and import food products

Whittome Stevenson & Co. Ltd. is formed in New Zealand.

Suntory Ltd, a producer and distributor of western-style liquor products, is founded in Japan, by Shinjiro Torii.

Gregg's operations are consolidated and established at Forth Street, Dunedin, where it continues to operate today.

Dominion Salt is formed in New Zealand.

Cerebos (UK) acquires Whittome Stevenson (NZ).

Gregg's Ltd. is formed to become the holding company of W Gregg's & Co and Island Food's Ltd.

Whittome Stevenson name is changed to Cerebos Foods (New Zealand) Ltd.

The Cerebos organisation is acquired by Ranks Hovis McDougall PLC (RHM).

Cerebos appoints Skellerup to pack table salt for the local market. Cerebos-Skellerup Ltd is formed.

Cerebos Foods (NZ) moves from New Market to a new complex at East Tamaki.

Formation of Dominion Salt (NI) Ltd, New Zealand.

Dominion Salt (North Island),establishes solar and vacuum salt refineries at Mt Manganui, New Zealand.

Cerebos Pacific Ltd is established in Singapore to manage Ranks Hovis McDougall's business in Asia, Australia and New Zealand. 30% of the company is floated on the Singapore Stock Exchange.

Cerebos Pacific Limited acquires RHM subsidiaries in the Far East, Australia & New Zealand.

Cerebos Eastern (Singapore) Pte Ltd formed to handle distribution of products in Singapore.

BRAND's Cordyceps Essence of Chicken launched in Singapore and Malaysia, subsequently launched in Indonesia, Mar 1983, Taiwan, Aug 1984 and Hong Kong, May 1985.

BRAND's Bird's Nest with Rock Sugar launched in Singapore, subsequently launched in Malaysia, Nov 1984, Thailand, Feb 1984 and Hong Kong, Jun 1986.

Cerebos Pacific Limited is listed on the Singapore Stock Exchange.

Following acquisition of minority interest, Cerebos Eastern (Singapore) Pte Ltd became wholly owned subsidiary of Cerebos Pacific Limited.

Gregg's and Cerebos organisations merge to form Cerebos Gregg's Ltd. The company is listed on the New Zealand Stock Exchange for approximately 5 years.

Cerebos Gregg's is listed on the New Zealand Stock Exchange.

BRAND's Tangkwei Essence of Chicken launched in Malaysia; subsequently launched in Singapore, Jan 1986, Hong Komg Feb 1986 and Taiwan, Mar 1986

Suntory purchases Ranks Hovis McDougall PLC share in Cerebos Pacific Ltd. Cerebos Pacific Limited continues as a listed company on the Singapore Stock Exchange. Cerebos acquires Robert Harris Tea & Coffee (New Zealand).

Cerebos acquires Keri Juices Ltd.

Cerebos acquires F Whitlock and Son Ltd

Cerebos acquires Horleys Health (producer of Health& fitness supplements).

Cerebos enters a joint venture with Rio Beverages Ltd. of New Zealand

BRAND'S named Most Valuable Brand in the inaugural Singapore Brand Awards organised by International Enterprise Singapore

Completion of sale of Rio Beverages Limited

Incorporation of Soberec (Thailand) Limited

Completion of Capital Reduction Exercise

Change of name for Cerebos Ingredients Pty Ltd to Riva Coffee Co Pty Ltd

Cerebos donation of S$200,000 to the Courage Fund (SARS Relief) and 30,000 bottles of BRAND'S products to Tan Tock Seng Hospital

Cerebos donation of HK$500,000 to the Hong Kong Blossom Fund (SARS Relief) and 72,000 bottles of BRAND'S products to 14 Hong Kong hospitals

Cerebos donation of 100,000 bottles of BRAND'S products and 30,000 masks to 18 Taiwan hospitals (SARS Relief)

Cerebos' donation of 35,000 bottles of BRAND'S products to 13 state hospitals in Malaysia (SARS Relief)

Cerebos donation of 30,000 bottles of BRAND'S products to 13 hospitals in PRC (SARS Relief)

Sale of Yakult Singapore Pte Ltd

Increase in registered capital of Cerebos (Thailand) Limited from 5 million baht to 100 million baht

Cerebos Gregg's Limited wins the Diamond Award for customer service excellence in the Startel Customer Service Awards of New Zealand

Cerebos (Thailand) Ltd's 'Artificial Leg' marketing campaign wins the Best Television Commercial in Thailand bestowed by the Thailand Board of Consumer Protection

Cerebos (Thailand) Ltd's 'Artificial Leg' marketing campaign wins the Outstanding Public Relation Campaign 'Sang Ngern' Award in Thailand bestowed by the Public Relations Society of Thailand

Cerebos sponsors the prestigious Lee Kuan Yew Global Business Plan Competition 2003/4, to foster global entrepreneurship

Cerebos conducts first Investor Relations Roadshow to United Kingdom (London & Scotland), to familarise foreign fund managers and potential investors with the company

Cerebos (Thailand) Ltd's 'Artificial Leg' marketing campaign wins the Platinum Award (Asia's most effective marketing campaign) at the Asian Brand Marketing Effectiveness Awards. The campaign also won the Gold Award for Best Brand Loyalty Marketing category and the Bronze Award for Best Integrated Marketing campaign category

BRAND'S was named Most Valuable Brand for the second consecutive year by International Enterprise Singapore.

Cerebos conducted first Investor Relations Roadshow to USA (East Coast) and Canada.

Cerebos (Australia) Ltd's Food Service Team won the highly prized Countrywide National Network Awards.

Asia's largest BRAND'S Health Museum was opened by President Chen Shui Bian in Taiwan.

Cerebos Corporate Night held at the Jubilee Hall was a celebration in honour of key business partners including media and analysts together with their families.

Cerebos donated more than $80,000, raised through various activities during 2003, to the ST School Pocket Money Fund.

Cerebos (Hong Kong) Ltd won seven awards at the annual Hong Kong 4As Creative Awards Competition in the category of TV, Cinema and Radio Commercials.

Semi-finalists of the Cerebos-sponsored Lee Kuan Yew Global Business Plan Competition were announced.

Cerebos Pacific Limited's new Head Office premises at 18 Cross Street was officially opened.

Cerebos conducted second Investor Relations Roadshow to USA (West Coast).

Cerebos (Thailand) Ltd received the Distinguished Prize from His Excellency Dr Surakiet Satheanrthai, Thailand's Minister for Foreign Affairs, for the BRAND'S Artificial Leg Campaign's support of mine clearance and victim assistance in South East Asia.

Cerebos celebrated its 21st anniversary of listing on the stock exchange.

Cerebos received the Singapore Family Friendly Employer Award from His Excellency S R Nathan, President of Singapore.

Winners of the Cerebos-sponsored Lee Kuan Yew Global Business Plan Competition were announced.

Cerebos (Thailand) Ltd won the prestigious Gold and Silver Awards at the Promotion Marketing Awards of Asia.

Cerebos divested four non-core brands in Australia: – Menu Master, Ocean Supreme, Garden Supreme and Regal Sea.

Cerebos held charity sale in aid of ST School Pocket Money Fund raising more than $30,000 from business partners and the public.

BRAND'S won the Grand Prize awarded by international scientific panel of the International Physiological Anthropology Design Award for efficacy of BRAND'S® Essence of Chicken.

BRAND'S won the Most Valuable Brand Award 2006 organised by the International Enterprise (IE) Singapore, making it a winner of this prestigious accolade for the 5th year in a row.

Cerebos wins Supreme award, 2 gold awards and 2 bronze awards for coffee quality at the New Zealand Coffee Festival. Jessica Garland, a Robert Harris Café barista emerged Top Female Barista in the New Zealand National Barista Awards.

Launch of BRAND'S Bird's Nest Sugar Free

Cerebos Thailand's nationally acclaimed BRAND'S® Summer Camp celebrated its 18th year since its inauguration in 1989.

Incorporation of BRAND'S (1835) Limited.

Cerebos is the inaugural sponsor for 1st South-east Asian Archery Association Junior Championship held in Singapore.

BRAND'S wins Reader's Digest Most Trusted Brand in Asia Award for the second year.

Cerebos acquired Amcor Closures Asia Pacific in Philippines, later renamed as CPL Packaging Inc. This strategic move is part of a vertical integration process that secures a key component of the packaging material of BRAND'S.

Cerebos Australia products win top awards in the Foodtown People's Choice Award for Best Chutney and Best Roast & Ground Coffee.

Members' Voluntary Liquidation of High Tech Foods Pte Ltd.

Cerebos became a gold sponsor for the International Enterprise Forum hosted by IE Singapore.

Cerebos was ranked 55th most transparent company out of 673 in the first issue of the Business Times Corporate Transparency Index (BT-CTI) for 2007.

Waseda University's MBA Programme students visited Cerebos to tap our expertise in managing a regional business.

Riva Coffee launched its Riva Viva advertising campaign in Australia, repositioning itself to target younger consumers.

Subscription of additional shares in CPL Packaging Inc by CPL Exports Pte Ltd.

Cerebos' Regional A.C.T.I.V.E. (All Companies Together in Various Exercises) Day carries into its third year encouraging staff from all territories to adopt healthy lifestyles.

Incorporation of Cerebos Malaysia Sendirian Berhad.

The Cerebos factory is set up, manufacturing BRAND's Essence of Chicken and Bistari.

Production of BRAND's Essence of Chicken begins.

BRAND's Bird's Nest with Rock Sugar and BRAND's Essence of Chicken with Cordyceps make their debut.

BRAND's Fine Taste Essence of Chicken and BRAND's Essence of Chicken with Tangkwei are introduced to Malaysia, launching first in Kuala Lumpur.

The Bistari EOC range is created to cater to the Muslim community.

BRAND's for Children is added to the growing range of Cerebos products in Malaysia.

Cerebos receives the Veterinary Inspection logo Halal approval.

The Malaysian Health Department issues Cerebos the Free Sales Certificate.

Cerebos products obtain the 'Halal' certification.

The new range of BRAND's products are launched: (BGEC BRAND's Essence of Chicken with American Ginseng), BRAND's Essence of Chicken with 8 Herbs & 10 Herbs and BRAND's Bird's Nest with American Ginseng and Rock Sugar.

Cerebos is proud to be awarded the ISO 9002 Quality Systems Registration Certificate from the Standard and Industrial Research Institute of Malaysia (SIRIM).

BLEC is introduced to the Malaysian market.

Launch of Brand's New Livery.

Sponsorship of Malaysian Paralympics team to Sydney Paralympics.

Designed to shape the young ones' thinking ability and to strengthen their ties with parents, Brand's Essence of Chicken unveiled its Brand's Junior Club to some 130 kids and parents around Klang Valley recently.

Brand's was the main Sponsor of the 5th Malaysian National Mental Health Convention held in Kota Bharu from 4-6 Aug 2001.

Customer Relationship Management Program Launched.

Brand's recorded two milestones in its history with the staging of the Asia Pacific (APAC) Symposium "Functional Foods 2002 - Nutrition that Heals and Protects" and the 2nd Brand's Scientific Meeting on Oct 31 and Nov 2 in Malaysia.

Brand's Health Supplements launched in Dec 2002.

Brand's supported the Ministry of Health's (MOH) cause for SARS by way of product and educational sponsorships.

SARS – Brand's Tribute to Medical Frontliners.

CMSB starts Customer Careline

Launch of Bird's Nest Sugar Free

Originated in U.K. by Mr. H. W Brand's a chief in the kitchen of King George IV.

Imported to Thailand by an unidentified source and sold mainly for Chinese community.

Cerebos (Thailand) Ltd. appoints Anglo-Thai as the sole distributor of BRAND's in Thailand.

Diethelm appointed sold distributor.

The first Cerebos (Thailand) Ltd factory is built on Tivanot Road, Nonthaburi Province to serve the local Essence of Chicken demand.

Started the production of Brand's Essence of Chicken.

The company received FDA manufacturing license from FDA (Food and Drug Administration).

Started the production of Brand's Bird's Nest, the first product which does not use essence of chicken base.

New factory was built in Chonburi Province (at Laem Chabang Industrial Estate).

The factory in Nonthaburi Province is closed.

Grand Opening of Cerebos (Thailand) Limited's Factory at Laem Chabang on 7 November, 1991.
Received BOI (Board of Investment) certificate.

CTL makes its first export delivery.

Received GMP (Good Manufacturing Practice) certificate authorized by TGA (Therapeutic Good Administration), Department of Health, Australia

Received export license from the Department of Livestock Development.

Received a license from the Ministry of Agriculture, Fisheries and Foods, UK for export to the UK.
Received a Special Achievement Award for 5 years from the National Youth Bureau of Thailand.

Received The Asian Management Award from the Asian Institute of Management.
Received The Best Marketing Campaign from the Thailand Management Association and Thammasat University.

Received a license from the Canadian Government for export to Canada.

Received GMP standard (Good Manufacturing Practice) certificate from the Thai Industrial Standards Institute (TISI) as well as HACCP (Hazard Analysis Critical Control Point) certificate from Compden & Chloreywood Food Research Association , UK.
Received the Outstanding Public Relation Campaign "Sang Ngern" Award for the successsful PR campaign of BRAND'S Summer Camp from the Public Relation Society of Thailand.

Received the ISO 9002 Certificate in Audit from RWTUV in Germany 23 July 1999, Cerebos (Thailand) Limited awarded "Best Factory Award 1999" for Large-scale Food & Beverage Manufacturer.

Received The Best Marketing Campaign form Thailand Management Association and Thammasat University.

Received the Official HACCP Certificate from the Department of Livestock Development Ministry of Agriculture and Co-Operatives Thailand, on 9 May 2000.

Received the ISO 14001 Certificate in Audit Form RWTUV (Thailand) Ltd. under RWTUV Germany.

Received the ISO 9001 : 2000 Certificate in Audit from RWTUV in Germany.

Soberec (Thailand) Ltd was formed

BRAND'S Museum opened in Thailand

BRAND'S Artificial Leg Campaign wins Asian Brand Marketing Effectiveness Platinum Award 2003 and Gold and Bronze Awards in the Best Brand Loyalty Marketing Campaign and the Best Integrated Marketing Campaign categories.

BRAND'S Artificial Leg Campaign wins Outstanding Public Relation Campaign 20th Sang Ngern Award from the Public Relations Society of Thailand for being a project that create goodwill in the society and the best public relations practice.

BRAND'S Artificial Leg Campaign wins Best Multi-discipline Marketing Campaign and Best Cause/Charity Marketing Campaign at the MAAW Globes (Marketing Agencies Association Worldwide Global Competition for the Best Marketing Campaigns in the World) awards ceremony to honour the best marketing campaigns in the world, held in Florida on 27 October 2003.

Formation of Cerebos (Singapore) Pte Ltd

BRAND's Essence of Chicken size 1.5 makes it debut in Singapore. Launch of BRAND's Essence of Chicken size 2.5.

Formation of Yakult (Singapore) Pte Ltd [Joint Venture with Yakult Honsha Ltd, Japan]

Launch of BRAND's Essence of Chicken with Cordyceps size 1.5.

Launch of BRAND's Bird's Nest size 2.5.

Launch of BRAND's Essence of Chicken with Tangkwei size 1.5.

Launch of BRAND's Bird's Nest size 2.5.

The Bistari name is introduced to the Singapore market with Bistari Pati Ayam, Bistari Tongkat Ali and Bistari Herba Ali.

Launch of BRAND's Bird's Nest 2.0.

Launch of BRAND's with Cordyceps size 2.0, BRAND's with Tangwei size 2.0, BRAND's with American Ginseng (GBN)size 2.0.

Launch of GBN Size 2.5.

Launch of BRAND's for Children size 1.5.

Launch of BRAND's Bird's Nest size 1.5. Launch of GBN size 1.5.

Cerebos Pacific Ltd. Singapore celebrates company's 160th Anniversary.

The new BRAND's Junior Club is launched.

Launch of BFCL (Brand's For Children with Lycium) 1.5. Launch of BRAND's Essence of Chicken with Hashima and Red Dates 2.5.

Launch of BLEC 2.0 and YBT 2.5.

3 new BRAND's Vending Machine's are placed at strategic locations.

BRAND's Premium Bird's Nest is made available exclusively in SIA Inflight Magazine.

The BRAND's Starter Pack is introduced to the market.

Launch of BRAND's Essence of Chicken with Hashima Ginkgo and with Hashima Ginseng.

Cerebos sponsors the First Singapore Mount Everest Expedition Exhibition.

BRAND's Sponsors National Healthy Lifestyle Campaign.

Brand's Sponsors National Healthy Lifestlye Campaign. Brand's Sponsors Everest 2001 Expedition.

BRAND'S Caps For Charity Campaign is launched to great success with 450 limbs manufactured from 90,000 caps.

The second BRAND'S Young Achiever Award is organised at Singapore's, first-of-its kind, outdoor, experiential learning centre called SPARKc.

Launch of BRAND'S Premium Bird's Nest

Launch of BRAND'S Bird's Nest with Collagen

Launch of BRAND'S Bird's Nest with Manuka Honey

Launch of InnerShine Berry Essence

Cerebos was again the Gold Sponsor for the charity concert event, 'Child Aid 2006' in aid of the Straits Times School Pocket Money Fund and the Business Times Budding Artists Fund.

117 runners from Cerebos participated in the Standard Chartered Singapore Marathon to raise money for Cerebos' chosen charity, the Straits Times School Pocket Money Fund.

Cerebos again received Singapore Top 50 listed companies honour, organised by IE Singapore for our good corporate governance and transparency.

Volunteers from Cerebos, together with Singapore Police Force trainees and children from the Special School joined forces to help raise funds for the Share a Meal (SAM) programme organised by the MILK (Mainly I Love Kids) Fund.

Senior officers from IE Singapore's Corporate and International Operations Groups visited Cerebos and engaged in discussions with our International Business Development Division.

BRAND'S® Essence of Chicken day was celebrated in Singapore with Marketing colleagues from around Asian territories, highlighting the science behind the brand.

BRAND'S sponsored and organised the National Championships: BRAND'S Sudoku Challenge in Singapore.

Cerebos clinched the Singapore HR Awards in the categories of Leading HR Practices in Quality Work-Life and Leading HR Practices in Health & Employee Wellness.

Cerebos announces expansion of its R&D capabilities supported by a grant from the Singapore Economic Development Board.

BRAND'S commissioned it's very own TV show, 'BRAND'S Stay Sharp, Stay in Game' which debuted to excellent response.

Cerebos Charity sales organised in Singapore to raise funds for the ST School Pocket Money Fund.

BRAND'S® Bird's Nest Sugar Free launched in Singapore.

Cerebos Taiwan Ltd. is established.

Cerebos opens its factory in Fu-Shin Industrial Estate.

Distributorship is transferred from Chung Shin Foods Co. to newly appointed Tait.

BHR (Herbal Range) range is introduced to the Taiwan market with 2 new products – BRAND's Essence of Chicken with Cordyceps, BRAND's Essence of Chicken with Tangkwei, .

BRAND's New Taste makes it debut.

Local minority shareholder, Chung Hsin Foods Co., sells its 13.3% share to Cerebos Pacific Ltd., which assumes 100% ownership of CTN (Cerebos Taiwan). BRAND'S Bird's Nest is launched.

The Hua Tuo brand is launched with 4 new products – HEC, HTEC, HCEC HYSEC.

BRAND's Pollen and BRAND's Royal Jelly enters the Taiwanese market.

BRAND's for Children is launched.

GBN launched in Taiwan.

BLEC launched. BRAND's sponsors Blood Donation Drive in Taiwan. The BRAND's For Children Summer Camp is organised.

BRAND's Charity Donation event is held in conjunction with the company's 160th Anniversary celebrations.

The Hua Tuo brand is relaunched.

The company sponsors the "Cerebos Cup of the International Athletes" Meet.

The second BFC Summer Camp is held.

BRAND's Hashima range is introduced to the Taiwan market.

Cerebos new factory opens its doors in Chang Bin Industrial estate, Chang Hua region.

The 2nd "Cerebos Cup of International Athletes" Meet is held.

BRAND's sponsors another Blood Donation Drive.

The 3rd BRAND's For Children Summer Camp is held to great success.

3 new products are launched – BRAND's Essence of Chicken with 4 Herbs, BRAND's Essence of Chicken with 10 Herbs and Hua Tuo Essence of Chicken with 10 Herbs.